Good Choice Bookshop was a mobile, curated bookshop that set up at farmers markets and summer events in Bowling Green. Because a mobile shop has no physical building to carry its brand, I built an identity around the name, relying heavily on the logo, signage, and merchandise to do the heavy lifting.
A local entrepreneur who wanted to provide Bowling Green with a curated, fun place to browse books at community events.
Without a permanent storefront, the brand had to be instantly recognizable and memorable on the go. The signage and merchandise had to communicate the shop's personality entirely on their own.
I built a clean, memorable visual identity directly around the name. The focus was on creating highly versatile marks that looked great on everything from a sticker to a tote bag.
I designed a retro wordmark, a script logo, a monogram, a thumbs-up mark, and a pickup truck illustration. The olive, blush, and cream palette was applied across bookmarks, shirts, business cards, and social media templates.
