Mascot concept by the owners. Brand developed under a previous business name.
A local small business expanding its food footprint with a fun, retro-inspired concept.
The owners had a clear vision and a sketch of their mascot, but they needed a fully realized brand package that could be applied across print, web, and physical merchandise.
I focused on enabling the owners by bringing their exact idea to life. I refined their mascot sketch into a clean, scalable vector and developed a surrounding visual system that felt distinctly retro.
The final package included a primary thumbs-up mascot logo, a compact badge for labels, bubbly retro typography, flower decals, and a comprehensive brand guide covering asset usage for print and web.
