Agency: Passage Creative. Strategy, photography, and video by Passage.
Kentucky Craft Bash is the state's largest craft beer festival, hosted by the Kentucky Guild of Brewers at Waterfront Park in Louisville. Their previous website lacked the vibrant energy of the festival itself. I designed and built a new Webflow site and social campaign graphics to drive ticket sales and awareness.
The Kentucky Guild of Brewers is a nonprofit advocating for Kentucky craft beer. Craft Bash is their largest fundraiser, bringing together more than 50 breweries.
The event had an existing website, but it failed to capture the vibe of the festival. The primary goal was to increase ticket sales and event awareness while efficiently directing attendees.
I focused on translating the festival's in-person energy into a digital experience, ensuring the site functioned as a practical information hub for attendees.
I designed and built the new site in Webflow and created the campaign's social graphics. The site features a CMS directory of brewers and vendors searchable by region, event planning information, and ticket sales through an embedded Eventbrite checkout.
