Morris Jewelry opened in 1881 and is Bowling Green's oldest retail business. They needed a website that could communicate the history of their iconic brand while operating as a modern store with a massive catalog. I designed and built a storytelling hub in Webflow, centered around a major e-commerce integration from one of the jewelry industry's largest suppliers.
Morris Jewelry is a downtown Bowling Green institution and one of the oldest jewelry stores in Kentucky, still utilizing display cases from the 1800s. They offer fine jewelry, custom design, restoration, and appraisals.
The brand carries an incredible amount of history and decadence, but the store also required the functionality of a large-scale modern e-commerce site.
I built the site in Webflow as a storytelling hub designed to make a massive catalog feel like a natural extension of the Morris brand.
The site is built around a major e-commerce embed from Stuller, providing an extended online catalog of styles, gemstones, and metals, along with a ring builder. Features include brand history, featured pieces, the Stuller catalog, service pages, and a blog.
